The possibilities with AI should motivate every data leader to reconsider what it really means to have a purpose-built data strategy.

It starts with where data can deliver unique value. This means looking at each business domain, considering what factors are truly differentiating for the domain’s data and how generative AI can be used to accelerate change.

Instead of a rigid, long-term plan, prioritize flexible services designed to collect, connect and enrich domain data. These services should be adaptable to evolving business needs while delivering tangible results.

And remember, the journey never ends. Embracing automation and AI in data management will better position you for whatever comes next.